The Swan

The Swan Centre is a popular retail and leisure destination. It combines an extensive range of high-street stores, independent retailers, and family-friendly dining options. Known for its accessibility and welcoming atmosphere, the Swan Centre is the heart of the local shopping experience.

Centre Overview

• Location: Eastleigh, Hampshire
• Retail and Leisure Floor Space: 176,820 sq. ft.
• Anchor Stores: H&M, Hollywood Bowl, Tesco, Vue Cinema, Sports Direct

Why Choose Swan Centre?

Strong Retail Mix

The Swan Centre offers a balanced combination of well-known high-street retailers and unique independent stores, catering to a wide demographic. Entertainment venues such as Vue Cinema and Hollywood Bowl enhance its appeal as a destination for leisure and social activities.

Accessible Location

Situated in the town centre, the Swan Centre benefits from excellent transport links, including Eastleigh Railway Station, which connects to Southampton, Winchester, and London. On-site parking and close proximity to major roads like the M3 and M27 make it a convenient shopping spot for locals and visitors alike.

Community-Oriented Design

The centre’s modern, open layout and lively atmosphere make it a welcoming space for shoppers. Seasonal events, promotional activities, and family-friendly amenities ensure steady foot traffic and foster a loyal customer base.

Opportunities for Businesses

• High Footfall: The combination of retail, leisure, and dining draws a diverse audience, from families and young professionals to students and commuters.
• Marketing Potential: Space for pop-ups, experiential retail, and events offers opportunities to engage directly with customers.
• Proven Anchor Tenants: Established brands and entertainment options act as consistent footfall drivers.

Local Demographics

• Population: Eastleigh’s population is approximately 136,000, with a median age of 39.
• Employment: The town benefits from high employment levels, driven by its proximity to Southampton and Winchester, and sectors such as retail, education, and transport.
• Income Levels: The average household income is around £38,000–£42,000, with significant disposable income in the middle-income segment.
• Visitor Profile: Regular customers include families, young professionals, and commuters from neighbouring areas.

The Swan Centre is more than just a shopping destination; it’s a community hub that combines retail, leisure, and dining in a well-connected and family-friendly environment. It represents a prime opportunity to engage with a diverse and loyal customer base in Hampshire. Its strategic location, varied demographic reach, and high foot traffic make it an ideal venue for both established retailers and emerging businesses.