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Mall marketers face a continuous challenge: adapting to changing consumer preferences. The traditional shopping mall model is no longer sufficient to meet the needs of modern shoppers. Instead, malls must become dynamic hubs that[...]

In 2023, over 900,000 new companies were launched in the UK, marking a 12% increase from 2022. Of these, 150,000 businesses were within the food, drink, fashion, and beauty sectors. As the world increasingly shifts to digital-first[...]

In a saturated market, capturing and retaining consumer attention is a challenge. With countless brands vying for the spotlight, the brands that rise above the noise are those that craft compelling stories. One of the most effective, yet[...]

The retail landscape is evolving rapidly, and nowhere is this more apparent than in mall spaces. As shopping centres strive to maintain footfall in an increasingly digital world, innovative technology is playing a pivotal role in[...]

Colchester, the historic and bustling town located in Essex, UK, has emerged as a promising location for brands looking to open pop-up shops and host events. With its rich cultural heritage, thriving community, and strategic location,[...]