Weavers Wharf

Weavers Wharf is a modern retail centre that seamlessly integrates Kidderminster’s rich industrial heritage with contemporary shopping and dining experiences. Located in the heart of the town, it attracts a mix of visitors, making it an ideal destination for brands looking to establish a presence in Worcestershire.

Key Features of Weavers Wharf

• Retail and Leisure Space: The centre offers 280,000 Sq. Ft of prime retail and leisure space, designed to cater to a wide array of shoppers.
• Anchor Stores:
  • Marks & Spencer
  • Debenhams (transformed to a NEXT store)
  • TK Maxx
  • Costa Coffee
  • Boots
  • Poundland
  • Sports Direct
  • Café Nero

Local Demographics and Income

• Population: Kidderminster is home to approximately 57,000 residents, with the wider Wyre Forest District serving a population of 101,000.
• Average Household Income: Local median income ranges from £28,000–£33,000, reflecting a mix of middle-income earners with discretionary spending power.
• Key Customer Segments:
  • Families and young professionals from Kidderminster and nearby towns.
  • Tourists drawn to Kidderminster’s historical landmarks and the surrounding Worcestershire countryside.

Accessibility & Visitor Experience

• Location: Centrally located in Kidderminster with excellent transport links, including a nearby train station and direct bus services.
• Parking: On-site parking with ample spaces, ensuring a smooth shopping experience for both local and visiting customers.
• Open-Air Design: Its pedestrian-friendly, open-air layout encourages visitors to explore at leisure, enhancing dwell time and customer engagement.

Opportunities for Brands

• Steady Foot Traffic: The centre benefits from consistent weekday visits by local residents and professionals, with heightened activity on weekends and during seasonal events.
• Community Integration: With its mix of national brands and local businesses, Weavers Wharf serves as a hub for community engagement and events, providing additional exposure for emerging brands.

Why Choose Weavers Wharf?

Weavers Wharf offers more than just a retail space; it provides a dynamic platform for growth in a setting that balances historic charm with modern convenience. For startups and SMEs, the centre’s strong community ties, high footfall, and premium location make it an excellent choice to build brand visibility and connect with a loyal customer base.