Birchwood Shopping Centre

Birchwood Shopping Centre is a well-established retail hub that offers an excellent mix of convenience, variety, and community engagement. With its strong anchor tenants, diverse retail offerings, and family-friendly amenities, Birchwood Shopping Centre is a prime location for brands looking to connect with a loyal and growing customer base.

Centre Overview

• Location: Birchwood, Warrington
• Retail and Leisure Floor Space: 400,000 sq. ft.
• Anchor Stores: B&M, Asda, Aldi, Home Bargains, Sports Direct

Why Choose Birchwood Shopping Centre?

Diverse Retail Mix

The centre features a mix of large national retailers, everyday convenience stores, and independent shops, catering to a wide range of shopping needs. With its anchor tenants like Asda and Aldi, Birchwood Shopping Centre draws consistent foot traffic, providing excellent visibility for businesses.

Prime Accessibility

Birchwood Shopping Centre benefits from its strategic location close to the M62 motorway and Birchwood train station, making it easily accessible to residents of Warrington and surrounding areas. The centre’s ample parking facilities and pedestrian-friendly design further enhance its appeal to shoppers.

Community Hub

The centre is not only a shopping destination but also a hub for social interaction. Seasonal events, family-friendly activities, and a welcoming environment make Birchwood a key part of the local community.

Opportunities for Businesses

• High Footfall: Drawing both local residents and visitors from surrounding areas, the centre experiences steady and diverse traffic throughout the week.
• Flexible Space Options: With a significant amount of retail and leisure floor space, Birchwood offers opportunities for a wide range of businesses, from pop-ups to established brands.
• Established Tenants: Leading retailers like Asda, Aldi, and Home Bargains act as consistent footfall drivers.

Local Demographics

• Population: Warrington’s population is approximately 210,000, with Birchwood serving as a key suburb. The local area around Birchwood Shopping Centre includes a mix of families, young professionals, and retirees.
• Income Levels: Average household income in Warrington is approximately £40,000–£45,000, with a strong presence of middle to upper-income households.
• Employment: Warrington enjoys high employment rates, with significant local industries including logistics, manufacturing, and business services, contributing to a stable economy.
• Visitor Profile: The centre attracts a mix of local families, professionals, and commuters, bolstered by its convenient location and range of amenities.

Summary

Birchwood Shopping Centre stands out as a versatile and vibrant retail destination, offering brands access to a broad and diverse customer base. Its combination of strong anchor tenants, strategic location, and community-focused environment make it an ideal choice for businesses seeking to establish a presence or grow in Warrington. With 400,000 sq. ft. of retail and leisure space, Birchwood Shopping Centre provides the perfect platform for both established retailers and emerging brands to thrive.