Poptup enables brands to run automated, insight-led sampling campaigns that connect with real consumers and deliver measurable results.
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Targeted Sample Distribution
Your products are placed in high-footfall shopping centres inside branded smart vending machines. Consumers access a sample by scanning a QR code and providing basic demographic information. -
First-Party Data Collection
We collect valuable insights at the point of interaction, including age, gender, and household size, giving you a direct view of your customer profile. -
Follow-Up Surveys & Incentives
Shoppers are encouraged to provide product feedback through short surveys sent 48 hours after the product sample has been dispensed. Although the surveys are not paid, consumers may receive incentives like discount codes or a further offer on your product, driving further engagement and brand affinity. -
Optional Digital Campaigns
Activate the first-party data through performance marketing. We integrate with platforms like Meta, Google, and TikTok, meaning we can run retargeting or lookalike campaigns with pinpoint accuracy. -
Drive Conversion & Loyalty
Incentivised digital journeys help convert samplers into loyal customers, whether through brand website discounts, online retailer promotions, or exclusive access.
From discovery to data activation, Poptup delivers end-to-end sampling with real, measurable impact.
