Promotional spaces in shopping malls offer an unparalleled opportunity to engage directly with a diverse audience, enhance brand visibility, and boost sales. In this ultimate guide, we’ll walk you through everything you need to know about booking promotional space in malls, shopping centres and retail parks.

Whether you're a start-up looking to build brand awareness, a small business owner wanting to provide a service to mall users or an established business aiming to launch a new product, this guide will help you navigate the process seamlessly.

Why Book Promotional Space in Malls?

  1. High Foot Traffic: Shopping malls attract thousands of visitors daily, providing your business with a ready-made audience.
  2. Targeted Demographics: Malls cater to a wide range of demographics, allowing you to target specific customer segments.
  3. Brand Visibility: Being in a high-traffic area increases your brand's visibility and recall.
  4. Direct Engagement: Interact directly with potential customers, receive immediate feedback, and build a personal connection.

 

Steps to Book Promotional Space in Malls

1. Define Your Objectives

Before you start the booking process, clearly outline what you aim to achieve. Are you looking to:

  • Increase brand awareness?
  • Launch a new product?
  • Boost sales during a promotional period?

Having clear objectives will guide your planning and execution.

2. Research Potential Locations

Not all malls are created equal when it comes to differing business objectives, which is the reason our platform exists, making it easier for our clients to search, compare and reserve promotional space without having to visit multiple websites or make several calls.

Use Poptup to generate a list of potential locations Conduct thorough research to identify malls that align with your target audience and brand image. Consider factors such as:

  • Demographic of mall visitors
  • Mall's foot traffic statistics
  • Location within the mall (high-traffic areas are preferable)

3. Understand the Costs

Promotional space in malls can be a significant investment, so it's crucial to understand the cost implications. Costs can vary based on:

  • Size and location of the space
  • Duration of the booking
  • Season (holiday periods may be more expensive)

4. Contact the Mall Management

Before any of our registered users can complete a reservation via Poptup, our mandatory booking enquiry allows you to easily present a proposal to the location manager by answering the automatically populated questions that outline:

  • Your objectives
  • The type of promotion you plan to run
  • Duration of the promotion
  • Space requirements
  • The visual aspects of your kiosk

Management will respond by either providing you with a booking code, which will allow you to complete your reservation on Poptup, or they'll have further questions. Either way, you can use this opportunity to negotiate.

Don’t be afraid to ask because you might be able to secure a better deal by:

  • Booking on different dates
  • Committing to a longer-term booking
  • Demonstrating the potential draw of your promotion

5. Plan Your Setup

Once your booking is confirmed, plan the logistics of your setup. Consider:

  • The design and layout of your promotional space (this may be required before booking the space)
  • Staffing needs
  • Promotional materials and signage

Best Practices for a Successful Mall Promotion

  1. Engaging Displays: Create eye-catching displays that draw attention.
  2. Interactive Elements: Incorporate interactive elements like product demos or samples to engage visitors.
  3. Staff Training: Ensure your staff are well-trained to handle inquiries and provide excellent customer service.
  4. Promotional Offers: Use special offers or discounts to entice visitors.
  5. Follow-up: Collect contact information for follow-up marketing efforts where possible.

Measuring Success

After your promotion, it’s essential to measure its success. Key metrics to consider include:

  • Foot traffic to your promotional space
  • Sales generated
  • Leads collected
  • Social media engagement

 By following the steps outlined in this guide, you can navigate the booking process effectively and set your promotion up for success.

Elevate your brand to new heights, go to the Poptup homepage and search for the perfect space!